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SHE Zen AI: Our Journey to Empower Personal & Social Harmony.

SHE Zen AI Zen Abstract | Design By Zen

The Vision.

The Social Harmony Engine "SHE" as a Zen AI path for Human Connection.

Earthquake Proof AI Powered EQ1 Table | Design By Zen
Success Is..,

Success for us is marked by the widespread adoption of the Social Harmony Ecosystem, crafted for and by the people in a profound partnership with AI. Our ultimate triumph will be evident in empowering people to live more harmonious, fulfilling, and resilient lives. This journey begins with engaging a global village of 150 influential members. Our first step will be to deliver 10 EQ1 Intelligent Earthquake-proof Table Installation locations within the first 12 months, to assure quality and service capacity. Our ultimate success will be demonstrated by the tangible benefits of the Comfort Index consensus mechanism, which we aim to achieve within the next 24 months.

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The Goal..,

Personal & Social Harmony.

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Social Harmony Home Circle | Design By Zen

Meet the visionary minds that comprise our team. Leading the charge is David Harvey, our CEO, inventor, and author, whose pioneering ideas steer our mission forward. Brent Marshall oversees Production and Making. Brent has extensive experience from Antarctic Expeditions to sailing with his family across the Pacific. Brent has worked on delivering David projects now across two decades.


Assisting David is Maxine Gold, our CEO PA, renowned for her organisational prowess. Bruce Sullivan spearheads our business development, forging valuable partnerships and opportunities. Sara Webb adds a creative and dynamic dimension to our projects as our expert in multi-modal media. Professor Dave Anderson, Ph.D., specialises in AI Autonomous Agent Ethics & GPT Orchestration, lending his expertise to our cutting-edge endeavours. We are committed to pushing the boundaries of technology, fostering a culture of innovation, and transforming visionary concepts into reality.

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Meet the Team

Me sitting contemplating SHEGPT | Design By Zen

David Harvey

CEO & Chief Creative, Inventor, Author

Brent Marshall -Mr Production, Maker, Fixer Design BY Zen

Brent Marshell


Maxine Gold, CEO PA | Design By Zen

Maxine Gold

Personal Assistant to Cheif Executive

Professor Dave Anderson, Autonomous AII Expert | Design By Zen

Professor Dave Anderson

AI Autonomous Agent Ethics & Orchestration 

Sara Webb, Multi Modal Media Manager | Design By Zen

Sara Webb

Multi Modal Media Manager

Bruce Sullvan, Business Development | Design By Zen

Bruce Sullivan

Business Development

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VisionRacer VR3 MkI 2009 | Design By Zen

2009 VisionRacer VR3 MkI with PlayStation 3 -installed in 45 countries - © SimRoom a Design By Zen Simulation Brand

Better By Design

Our value is built on demonstrable heritage, craftsmanship & a passion for excellence. Our hands-on engineering experiences reflect in our designs or productions. Technology now brings ecosystem elements to life that are better by design.

Experiences as a passionate owner/driver & builder of sports cars are published in articles & hardback car books. We understand the emotion of driving raw power with no aids. Solo aircraft hours were logged in an antique aircraft that made a Morris Minor look powerful to understand flying. Restoring one of New Zealand's most iconic wooden mansions & research Institutes saved Fellworth House from terminal decline was rewarding. That experience and expertise is a life journey of study. But above all, we present "What You See Is What You Get" in this delivery phase using Dieter Ramms philosophy.

1 Good design is innovative

2 Good design makes a product useful

3 Good design is aesthetic

4 Good design makes a product understandable

5 Good design is unobtrusive

6  Good design is honest

7 Good design is long-lasting

8 Good design is thorough down to the last detail

9 Good design is environmentally-friendly

10 Good design is as little design as possible

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Our Back Story

Our journey starts by being born into the Jet & Atomic ages of the 1960s. People "dialled" telephones fixed to the wall or on a hall table. Telephones "lines" were sometimes shared and called "party lines". Each party had a ring code. Phone "Booths" were public telephones on every second or third street with Post Boxes for mail. A black & white valve Tv had two government-approved channels commencing broadcast at 3 pm. The local library was the encyclopaedic window to the world -for the town population of 6000.

5km from my town in New Zealand is the birthplace of Lord Rutherford. Lord Rutherford was the first & foremost applied Atomic physicist of the 1800s. Lord Rutherford journeyed from a small shack with twelve siblings to being laid to rest, as a pier, to Sir Issac Newton in Westminster Abby. The great man said, "We had no money, so we had to think." That quote was the ticket to anything being possible (within the laws of physics).

My last assignment before leaving NZ was the legal survey & propose site levelling preparations of the earliest "Fox Hill" Rutherford house site. The original Rutherford house was demolished in the 1920s. The site was little more than a small paddock with old stock drinking toughs & a vague outline of old gardens.

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Lord Rutherford of Nelson birthplace |  Design By Zen

Green = Actions versus paper promises.

DBZ's Commitment to Authentic Environmental Action

At Design By Zen (DBZ), our actions speak louder than words. Unlike many who offer paper promises, we've made genuine strides in championing environmental causes. Our commitment has seen us plant and nurture an entire native forest over a decade, actively offsetting the carbon footprint of the entire DBZ ecosystem thrives. Our focus isn't just on creating but on crafting sustainably, ensuring that as we progress, we never lose sight of our green roots.

DBZ's Commitment to Authentic Environmental Action

For over ten years, DBZ has been at the forefront of environmental rejuvenation. Our native forest project isn't just an initiative; it's our legacy, our contribution to a planet that deserves more. With each year, as our forest grows, its benefits to the Earth multiply, emphasizing our role as stewards of nature.

Personal Advocacy: Nutrition and Environment

Beyond larger projects, DBZ believes in the power of individual action. We champion the idea of growing one's nutrition. This isn't just a health initiative – it's an environmental one. Cultivating food connects us to the land, highlighting the balance between consumption and conservation. It's a lifestyle choice, one that benefits both the individual and the planet.

Personal Advocacy: Nutrition and Environment

Beyond larger projects, DBZ believes in the power of individual action. We champion the idea of growing one's nutrition. This isn't just a health initiative – it's an environmental one. Cultivating food connects us to the land, highlighting the balance between consumption and conservation. It's a lifestyle choice, one that benefits both the individual and the planet.

Marrying Innovation with Sustainable Design

The future lies in the intersection of innovative design and cutting-edge technology. And at this crossroad, the DBZ ecosystem thrives. Our focus isn't just on creating but on crafting sustainably, ensuring that as we progress, we never lose sight of our green roots.

SHE Zen AI is Carbon Neutral | @David Harvey, Design By Zen

The EDGE stream, Savill Bay, NZ -we cared for, restored & drank from this water for 16 years. image © David Harvey

Join & build the Universe.  

Great brands we have worked with.

SimRoom Famous Client Brands | Design By Zen
Background to Track | Design By Zen

Where Innovation Meets Opportunity

"With a VisionRacer, I could have gone faster!" 

Lucas Ordonez.

Watch his story about the impossible in 2008.


About Design By Zen

The Basics


9 Johnstones Loop, Tasman, 7175, NZ. 

Space: 640m2 Studio, workshop & business suite.

Nearest City Airport: Nelson - NSN, 41.2968° S, 173.2220° E 


Founder CEO : David W. Harvey

Established: 2000 onward  

Ownership: Private via VRI (NZ) Ltd t/s Design By Zen -"DBZ" 

Associated Brands: SimRoom.comCULT Sports

Image source: Nasa

DBZ Location, NZ from Space | Design By Zen

Our mission is to integrate the Comfort Index seamlessly into the fabric of daily life, offering visionary leaders an unparalleled AI experience that harmonizes technology with their personal and professional spheres. Through Zen AI, we will forge positive pathways and deliver proven outcomes, enriching the lives and work of our members. Our faith in this transformative experience compels us to extend its benefits, ensuring that the value received by our select circle is shared generously with the wider community.

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The Mission.

Parallel Lines of Life  Design By Zen

Our Story

With over 80,000 hours of tech expertise and 40+ years of transformative research, I stand at the cusp of a brave new era—an era where AI and machine learning are reshaping our world at an unprecedented pace.

My journey through technology has been nothing short of a rollercoaster ride. From the early days of mini-computers and PCs to the evolution of OSI layers, CAD design, and the Internet, each moment has been a stepping stone leading to today's mobile, dynamic AI landscape. My roles have been as diverse as the industry itself, ranging from grassroots beginnings in the storeroom to the echelons of CEO leadership, even orchestrating a successful exit to a U.S. VC firm.

However, what has truly inspired me are the people I've led—the transformation that good leadership can bring to a team. This experience, coupled with the highs and lows of tech entrepreneurship, led me to research the far-reaching impacts of technology on human well-being. These insights are now the empathetic backbone of the Social Harmony Ecosystem, an Engine for a new era.

AI may be at the core of our efforts, but it is not our driving force. From day one, my approach has been one of holistic partnership, ensuring that technology serves us, not the other way around.

The story is beginning not ending. 

SHE Zen AI starts with Vintage Radio set article | Design By Zen

Experience builds Expertise

The RS423, X.25, Internet, Big Bang, Y2K,, Gaming & GFC, 4G, iPhone, Social media, Bitcoin, W3, I was there. 

From an insatiable curiosity and a lack of money at eight years old, I started building miniaturized "cat whisker" radio sets for primary school kids to rent for two cents.

Denied access to read a new book on microprocessors at my workplace, I moved to Australia at 19 years old, just one day after graduating. Personal computers were still a year away, and mainframe computers ruled. It was the Yuppie era, and the mantra was "he who has the most toys wins." Australian industries benefited from processing data, and by 1989, it was time to move to London to network big DEC systems. This coincided with the rise of the public internet over the next five years.

A US VC group closed the purchase of the network consulting business on the eve of the Year 2000, allowing me to embark on the next chapter of my life, pursuing luxury lifestyle elements and personal development. We examined hard questions and proposed solutions about life with style and technology in the AI-VR era.

In Q3 2022, broke down the big tech AI wall with open-source AI image generation. Portable image generation for anyone. ChatGPT broke the record for the fastest adoption rate for one million Users.

RMIT University Simulation R & D Suite

The Military type suppliers came from a top-down view, "we have it, so it must be best".  The (ex DARPA -US Govt., Special Technology Research)  RMIT Professor took the view that gaming was providing an expansive, open, well-funded technology base. Given our prestigious client base, global systems experience and ability to innovate we were given the latitude to design the simulation and realtime / real-world interfaces.  


"SimRoom responded with a world-class system design, in fact, leading edge.  Their commitment and attention to detail were nothing less than their reputation suggested.


SimRoom promised the RMIT something special.  What we have installed is awesome.” Dr. Reece Clothier, Deputy Director, Aerospace Research Centre, RMIT, 2014


Dr. Clothier was the Deputy Director of the Sir Lawrence Wackett Aerospace Research Centre and a Senior Lecturer in the School of Aerospace, Mechanical and Manufacturing Engineering, RMIT University, Melbourne, Australia.

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SimRoom & RiftRoom Design Use Cases Video 2008 - 2014

Journey Through Time: Example Event Milestones

Resulting in Research, Understanding, & Execution Since 1991

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Design By Zen Invention Timeline infographic | Design By Zen
VisionRacer VR3 MkI, 2009  | Design By Zen a Design By Zen luxury Brand


"The holy Grail of race simulators".

T3 Magazine,Singapore "SimRoom VR3 -The holy Grail of Simulators" | Design By Zen
WIRED Magazine 8/10 review rating | Design By Zen
VisionRacer logo | Design By Zen

"VisionRacer, This Is The Future"

“I fell in love with the VisionRacer before it even arrived, and I have never been so satisfied with an entertainment product as I am with this.


It's solid and functionally perfect, and it looks amazing too. From the curves, to the chrome finish, it takes a gaming console and turns it into a desirable piece of modern furniture that adds interest to my lounge, but that is just the start.


My video racing games are now transformed into a virtual world that I really feel I am in. Total escapism, and total immersion. No wonder they say it is used by real drivers as a training tool.


Friends and family are initially intrigued, and then insatiably hooked - it's incredible to watch them sit down, and then become immersed - in seconds. You'll never look at gaming the same way once you've tried it. Paddles and controllers are dead. This is the future.” 

Jack Mac, NZ - 06 December 2010

CULT Sports Cars

A passion for sports cars since childhood lead to the formation of CULT Sports Cars.We have owned driven, restored and scratch built some of the most beautiful and exotic cars in history.

The CULT Sports car GT40 X1 "P" is a reimagined 1965 Ford GT40.  Sporting a hand-built BMW 5 ltr V12 with quad, triple 46 IDA Weber carburettors. 


The car has been included in the hardback reference book history by noted Porsche authority Adrian Streather.


The "X1 P" is a marquee part of the CULT Sports Car collection. The finishing & sale creates project economies. The car has reached a running  & driveable state requiring final interior design elements & final build. The select project sponsors will become part of vehicle & digital / NFT history. 

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Cover of GT40 Hardbook, "Then and Now" | Design By Zen

New Zealands First VR Resort

The EDGE Club resort is a virtual resort developed from the actual site data. 


I spent 16 years living on & off, planting 40,000 trees & plants from seeds & cuttings. The experience of living remotely with Zen periods is the inspiration to share the experience as a virtual resort.

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Restoring New Zealands Research History 

2007 Business Review Weekly Top 100  NZ Houses, 

2008 NZ House & Garden Magazine feature article. 

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